Friday, 29 May 2009


Basketball is the UK’s fastest growing sport...and with London 2012 looming, its popularity is set to explode. With that in mind, Response Photographic introduces “Fadeaway” - the first basketball magazine to be produced in Britain for more than a decade. All aspects of the global game will be covered by Fadeaway - from the NBA, to the Euroleague, to streetball and the associated lifestyle and culture - all with an urban, edgy and very British twist. This is a mag for ballers, by ballers. Editing is Greg Tanner - founder of Britain’s two most popular ever basketball websites and presenter of B-Ball TV shows such as Channel 4’s “Midnight Madness” and UKTV’s “Slam”. The creative director behind Fadeaway is Jake Green with art direction from Harry Adams, the proven creative team behind Hip-Hop magazine “Big Smoke”. This team have brought you covers from Estelle to Lil’ Jon, Roots Manuva to Lupe Fiasco and way more. As well as interviews with all the game’s movers and shakers, Fadeaway will also include product reviews, competitions and details of all the “must-see” events. Stocked in Borders, nationwide. For more info click here

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